Product visualization is the process of creating high-quality 3D renders to showcase a product realistically without relying on traditional photography. It gives brands complete control over lighting, textures, and presentation.

Why It Matters:
Cost-Effective – Avoid expensive photoshoots.
Creative Freedom – Place products in any scene or lighting.
Faster Production – No need for reshoots; edits are easy.
High Quality – Achieve perfect clarity and detail every time.
Where It’s Used:
E-commerce: Engaging product visuals boost sales.
Marketing & Ads: Stand out with eye-catching visuals.
Prototyping: Test product designs before manufacturing.
The Future of Product Marketing:
As brands shift to digital-first marketing, 3D visualization is becoming essential. Companies using high-quality 3D visuals gain a competitive edge in advertising and e-commerce.

Where did you see my work? Perhaps in a movie theatre, (Wieckse Witte beer commercial) on an airplane (KLM Inflight commercial) or on TV (Deodorant commercial).
Clients include: IDG Communications, Adobe Systems, Apple, VUmc, Weidmüller, AEG, Compass Group, Eurest, Warchild, Ministeries van Justitie en Onderwijs, Heineken, Wieckse Witte, KLM, X-RAY, Dutch the magazine, Marco Klein & Partners, DOOH Solutions & Services, Realconcepts, Novema, Sanquin, Vest, Digistudies, Computable, Jaarbeurs and NEWR amongst others.

Where did I work:
● Author for MacWorld (IDG)
● Consultant/teacher Digital Media at Ogilvy & Mather Direct
● Consultant/teacher Digital Media at Universidad Nacional de Costa Rica
● Multimedia producer at Scargo & Young
● Owner, creative at Westbeek MediaProduction
● Multimedia producer at SPS
● Teacher (2D/3D animation) at Hogeschool voor de Kunsten Utrecht (HKU)

Tools: Acer, Sony, Blender, Davinci Resolve Studio, PureRef, Inkscape, Gimp.